Soda+Ad+Comparison

= Soda Ad Comparison  = = = = = = = A Pepsi bottle is located at the center of the ad. It is clear what the product is and what the ad is advertising because the Pepsi Twist is the focal point.
 * Soda: Pepsi || Soda: Coca Cola ||  ||
 * [[image:PepsiTwist_Ad.jpg width="451" height="363" link="Pepsi Ad"]] || [[image:coke_lime.jpg link="CocoCola Ad"]] ||
 * Product

Text The only text that is present is that on the Pepis bottle itself, stating "Pepsi Twist".

Imagery On top of the Pepsi bottle is a Lime character. He is peeing into a glass of Pepsi that is placed next to the Pepsi bottle. The background is a neutral gray, with a texture of tile on the back wall. This is adding a sense of humor to the ad, showing how the lime was added to the Pepsi in a creative way.

Slogan There is no slogan present. Perhaps the Pepsi brand and logo are enough to sell the product.

Mood The mood is very lite and humorous. It is advertising a new Pepsi product in a interesting, whimsical way. Some might find the ad offensive, but is overall meant to be harmless.

Overall This ad is successful in that is captures the viewer's attention while also telling the consumer what is new about the product. It is simple. The scene is presented in a way that is plain, simple, and to the point. || Product The product itself is not included in the ad. A green silhouette of a Coke bottle is present however. It looks as if the coke bottle is made out of the skin of lime.

Text Below the Coke bottle, it says "Coca Cola with Lime, Cocacola.com". This is merely stating the product itself, giving minimal information beyond what the product is.

Imagery The graphic elements are balanced well, and the entire frame is appealing to the eye. Around the green silhouette of the bottle, there are limes, leaves, a green background, and lines angling out from the bottle. The "lime" concept is very obvious with this ad, but it lacks originality and creativity.

Slogan There is no slogan present. Again, perhaps products such as Coca Cola don't need a slogan present in every ad.

Mood This ad seems to lack any sense of mood or feeling. Perhaps there is a refreshing feeling because of the green and the limes.

Overall This ad gets that point across that Coca Cola now has a product with lime, but it doesn't appeal to the viewer. It is graphically appealing but doesn't neccessarily capture the viewer's attention. ||