Gum+Ad+Comparison

Gum Ad Comparison = = = = Since I am not familiar with this particular type of gum, I must assume that the brand is called "5". The packaging of the product is the only clue that I have to what the product is. The product is fairly large and easy to see because it contrasts with the fiery background.
 * Gum: 5 || Gum: Orbit ||
 * [[image:floraphotography/910101233010976.jpg width="340" height="457" align="center" link="5 Gum Ad"]] || [[image:Orbit_Ads.jpg width="417" height="366" link="Orbit Ad"]] ||
 * Product

Text The only text that is legible is the slogan and the text on the product itself. Without the text on the product, I wouldn't know that it was advertising gum. There is a paragraph that is below the slogan. I am assuming this is about the product, however there seems to be too much information. I would include less text and increase the text size.

Imagery The fiery background does add some interest. It makes me believe that the Flare 5 gum may be a hot, cinnamon flavored gum. The imagery is somewhat interesting and adds contrast to the ad.

Slogan "A Fiery Experience" seems to be the slogan. It is large and at the top of the page. Since the flavor of the gum is called "Flare", I would assume the slogan is further describing how the gum tastes.

Mood The ad seems to have a sense of excitement. The fire in the background creates movement and energy.

Overall I think this ad is successful in that it is interesting to look at. However, I don't think is successfully sells the product. I feel like more information should be readily available through text. To do this, the important information from the paragraph should be made larger, and the unimportant information should be removed. || Product The product is placed in the lower right hand corner. The product size is fairly small, but two flavores of the gum are shown. If I hadn't heard of orbit prior to seeing this ad, I am not sure I would have known it is gum. It could be mints or gum based on the clues given.

Text The text "Your mouth's been through a lot. Show it a good time" is successfully placed at the bottom of the ad. The text gets larger, starting in the left moving to the right, which adds interest. This is two other words placed near the product that can not be read. Very little textual information is given.

Imagery The imagery definitely is interesting and ads a sense of humor to the ad. The way that the ad is shown makes the viewer seem as if they are inside a person's mouth looking out. In this ad, the person is infront of a man holding a large needle. The man has large tatoos, which makes you believe he is not a dentist, but more than likely a tattoo artist. This tattoo artist is getting ready to give the person (the viewer) a tongue piercing. This imagery seems to illustrate the slogan well.

Slogan The slogan is "Your mouth's been through a lot. Show it a good time". The imagery is showing one of the ways that mouths are abused. The slogan ads to the sense of the humor that is used to advertise the product. It is easy to see, easy to read, and fits the product.

Mood The ad has a sense of humor about using the product. The slogan and imagery seem to combine together to create a fun, whimsical mood.

Overall This ad successfully draws the viewer's attention in. The message is light, simple, and funny. The one thing that would help the ad is to make the product larger and perhaps include flavor types as well. ||