Cell Phone Ad Comparison

Cell Phone: Chocolate
Cell Phone: Nokia
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Product
The cell phone (LG Chocolate) is centrally placed, filling the frame. The product is clear, easy to see, and bold. It is placed at an angle adding a little interest to the product.

Text
There is very little text in the ad. "Pure decadence" is placed at the top and bottom of the ad. "Chocolate" is on the phone, but is very hard to see. Also, LG is on the top of the phone.

Imagery
The graphics around the phone are purely decorative. There are purple, organic lines, unifying the text to the image. Ther seems to be red roses and rose petals floating throughout the background. The background is a gradient, fading from black to chocolate brown.

Slogan
"Pure decadence" seems to be the slogan, which makes sense since phone is called chocolate. It seems the slogan and the name of the product are trying to appeal to one's senses (taste, smell, touch). The advertisers are trying to compare the experience of chocolate to using this cell phone, saying it will be nothing but enjoyable.

Mood
The mood seems serious and also seductive. The colors and imagery seem to create this feeling. This ad seems to be geared towards the female consumer because of the roses, chocolate, and slogan. These are things that women typically like.

Overall
The ad is visually pleasing. It appeals to a particular audience. The imagery is bold and is unified well with the use of color. Despite these things, the ad lacks information about the phone. A consumer typically looks for certain features and applications when it comes to phones. This ad has no information about the phone's offerings.
Product
The product (Nokia G14) is placed in the center of the ad. It is small in size, but can be seen fairly well. Some of the imagery (trees) are covering a portion of the product, but this doesn't seem to cause any problems.

Text
The text is centrally located at the top of the ad, stating "Nokia presents the new G14; America's first Green phone." The text starts out large and decreases in size. The last line could be larger, perhaps being the same size as the line above it. The text is legible but not distracting. The color seems to match the neutral colors of background.

Imagery
There is a hand holding the phone. Surrounding the phone are several trees, flowers, ladybugs, and a bird. The background is a neutral cream color, fading from dark to light starting in the left hand corner. There is a distracting shape in the right hand corner that seems to be out of place with the rest of the background.

Slogan
There is no slogan included in this ad. It seems the "green" aspect of the advertisement is taking precedence over the slogan.

Mood
There is a happiness present in this ad. The imagery is cheerful and bright. The fact that the hand is holding the phone and nature, there seems to be a sense that using this phone will help the environmental issues that exist.

Overall
The imagery is successful. It emphasizes the "green" concept of the phone. It is simple and objects are well placed. The ad, however, seems to lack information on how this is a "green" phone. The "green" phone concept is new and information about the concept is needed by the consumer.

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